With the outbreak of COVID-19 and the government directive that schools be closed, Junior Achievement Nigeria has strengthened its capacity to implement the JA Digital Company Program.

The Digital CP focuses on using digital tools to deliver the JA Company Program which teaches senior secondary students how to start and run their own business, develop a product or service that meets a need within their community, and market their brand with the support of a volunteer – while ensuring that students have an enhanced experiential learning experience.

Thus far, the program has recorded some milestone successes, particularly in the preliminary phase of the pilot study.