Prince’s Trust International, Junior Achievement Nigeria train young people in entrepreneurship, business management

Lagos, Nigeria, May 2022 – Prince’s Trust International, in partnership with Junior Achievement Nigeria, has launched the first-ever Enterprise Challenge Programme in Nigeria. The partnership will support young people to develop their entrepreneurial skills and business knowledge.

Founded by HRH The Prince of Wales in 2015 and building on four decades of experience in the UK, Prince’s Trust International collaborates with local partners in 17 countries around the world. Junior Achievement Nigeria (JAN), one of the local partners, is part of Junior Achievement Worldwide (JAWW), the world’s largest and fastest-growing non-profit economic education organization with the vision of empowering young people to become conscientious business leaders. The Enterprise Challenge gives young people the chance to learn about what it takes to run a business and be your own boss.

The Enterprise Challenge was implemented in Lagos and Oyo States and has so far benefitted over 120 students, providing them with the opportunity to increase their knowledge of corporate ethical strategies and business concepts. With the support of over 24 mentors, the students experienced real-life business scenarios where they produced, developed and marketed a new product via the unique business simulation game. These students also had the opportunity to develop their own innovative business idea or proposition to solve modern societal, environmental and economic problems.

One of the participants from Seed of Life College, Ibadan, Olufisayo Mofeoluwa said: “Prince’s Trust International in collaboration with Junior Achievement Nigeria has given me the opportunity to learn about how to be financially prudent and also about teamwork. The programme I participated in has given me in-depth knowledge about my natural environment and the resources available while arming me with critical analytical skills on how to make sound business decisions. Thank you, Prince’s Trust International and Junior Achievement Nigeria, for giving me the opportunity to participate in the Enterprise Challenge Programme”.

Commenting on this partnership, the Executive Director, Junior Achievement Nigeria, Foluso Gbadamosi, said “For us at Junior Achievement Nigeria, it is about preparing young people to succeed in a global economy. We not only equip participants with the necessary skills to start and run their own business, but we also teach them relevant skills that will help them own their economic future. We are grateful for this partnership with Prince’s Trust International which has helped us reach even more young people and set them on a journey to wealth creation, and position them to become conscientious business leaders”.

Rosanna Wakefield, Deputy Director of Global Delivery, commented:

“At Prince’s Trust International we work with partners across the world to help young people into employment, education and enterprise. We believe that every young person should have the chance to succeed so we are delighted to have launched the Enterprise Challenge programme in Nigeria through this new partnership with Junior Achievement Nigeria. This partnership will ensure that young people develop the necessary entrepreneurship skills to succeed in business, helping them to learn, earn and thrive. After a successful pilot, we look forward to continuing to work with Junior Achievement Nigeria to support more young people in the country”.

About Junior Achievement Nigeria

Junior Achievement Nigeria (JAN) is part of Junior Achievement Worldwide (JAWW), the world’s largest and fastest-growing non-profit economic education organization with a 120-country network. Since its inception in 1999, JAN has reached over one million students in over 20,000 classrooms in all the 36 states across the country and the FCT through over 5000 volunteers. As part of a global network, JAN can leverage resources and expertise to deliver localized cutting-edge experiential programs built on JAWW’s four pillars of Work Readiness, Entrepreneurship, Financial Literacy and Digital literacy, to in- and out-of-school youths, ages 5 to 27, free of charge.

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About Prince’s Trust International


Part of The Prince’s Trust group of charities, Prince’s Trust International has been supporting young people worldwide since 2015. We were founded by HRH The Prince of Wales to tackle the global crisis in youth unemployment, building on four decades of experience in the UK.


Our mission is to empower young people to learn, earn and thrive. We provide opportunities to develop the skills and confidence to succeed and deliver tangible employment outcomes. By blending our expertise with a global network of local partners, we develop programmes and interventions to help young people to build their own futures.


We are committed to amplifying the voices of young people on the global stage and putting their needs at the very heart of the design and delivery of our work. This complements global efforts to deliver the Sustainable Development Goals, particularly those relating to quality education and decent work.


Our programmes and interventions are now present in 17 countries within the Commonwealth and beyond, across Asia, Africa, the Caribbean, the Middle East and Europe. We have supported more than 35,000 young people worldwide since 2015.


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JA Nigeria

JA Nigeria