JA Worldwide and BASF announce Young Voices for a Sustainable Future Innovation Challenge for a Just Transition

With climate change being one of the most urgent challenges facing society, BASF has launched a partnership with JA Worldwide and eight JA member nations to encourage young people to contribute to a just transition and a sustainable future. Today, young people make up over 40% of the world’s population.  With a profound shift toward a greater emphasis on building sustainability in all facets of life: the economy, the environment, and in society, we are obligated to actively engage young people in this dynamic transformation. Through this collaboration, BASF joins JA in its abiding belief that youth must play a central role now as we build a just and sustainable future. 

Thanks to this new global partnership, JA Worldwide and BASF aim to raise awareness among young people about climate change induced consequences for their communities and the need for climate adaptation and a just transition. Through their participation in Young Voices for a Sustainable Future, and thanks to the support of more than 40 BASF volunteers from around the world, 800 students from Brazil, Greece, Hungary, Indonesia, Mexico, Nigeria, Uganda, and Vietnam will ideate and innovate creative solutions to ensure a more just and sustainable future for the planet.

Dr. Christoph Jaekel, Vice President Corporate Sustainability of BASF said that “it is a great honour to team up with a Nobel Peace Prize nominee, to help amplify the voice and power of the youth and the role they play in sustainable development. We are convinced that by offering such opportunities to young people, we will help contribute to building better communities throughout the world”. 

Asheesh Advani, CEO of JA Worldwide, praised the partnership and said, “Young people want to be part of tomorrow’s solutions, especially when it comes to global challenges such as sustainability. We are delighted that BASF wants to hear their voice, involve them in finding solutions to shared issues, and give them an opportunity to contribute to sustainable development.”

Foluso Gbadamosi, Executive Director, JA Nigeria, said, “We are grateful for this partnership with BASF targeted at helping young people identify the communal problems and challenges caused by climate change and equipping them with the right tools and skills that will enable them proffer innovative solutions to these problems. For us at JA Nigeria, this is another opportunity to prepare young Nigerian leaders to thrive in a global economy while transforming them to become conscientious global citizens”.



As one of the world’s largest youth-serving NGOs, JA Worldwide  prepares young people for employment and entrepreneurship. As one of the world’s largest and most-impactful youth-serving NGOs, JA delivers hands on, immersive learning in work readiness, financial health, entrepreneurship, sustainability, STEM, economics, citizenship, ethics, and more. 

Reaching more than 12 million young people each year through nearly half a million teachers and business volunteers, JA Worldwide is one of few organizations with the scale, experience, and passion to build a brighter future for the next generation of innovators, entrepreneurs, and leaders.

The impact of JA’s learning experiences goes beyond the lives of individual students. For over 100 years, JA has operated all over the world, even in areas of political instability, violence, and war, ready to help students through the unemployment, poverty, and hopelessness that stem from such conditions. 

By helping youth develop the employment and entrepreneurial tools to find meaningful work and start sustainable companies, JA serves as conduit for peace and prosperity. Through JA, young people are equipped with the skillset and mindset to build thriving communities.

Our network of 500,000 business mentors and teachers deliver economic empowerment to youth at scale: Every year through JA, millions of young people, ages 5 to 25, are equipped with the mindset and skillset to build thriving communities.

About Junior Achievement Nigeria

Junior Achievement Nigeria (JAN) is part of Junior Achievement Worldwide (JAWW), the world’s largest and fastest-growing non-profit economic education organization with a 120-country network. Since its inception in 1999, JAN has reached over one million students in over 20,000 classrooms in all the 36 states across the country and the FCT  through over 5000 volunteers. As part of a global network, JAN can leverage resources and expertise to deliver localized cutting-edge experiential programs built on JAWW’s four pillars of Work Readiness, Entrepreneurship, Financial Literacy and Digital literacy, to in- and out-of-school youths, ages 5 to 27, free of charge.


For more information, visit www.ja-nigeria.org

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