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JA BE ENTREPRENEURIAL

JA BE ENTREPRENEURIAL

ABOUT THE PROGRAM

JA Be Entrepreneurial introduces students to the essential elements of a practical business plan and then challenges them to start an entrepreneurial venture while still in Senior Secondary School.

Students will learn about advertising, competitive advantages, financing, marketing, and product development.

PROGRAM IMPLEMENTATION

Classroom-Based

PROGRAM DURATION

7 Weeks

PROGRAM GRADE LEVEL

Senior Secondary School

PROGRAM CONCEPTS

Advertisement, Business plan, Competitive advantages, Customer, Demographic, Entrepreneur, Entrepreneurial spirit, Ethical dilemma, Ethics, Financing, Franchise, Long- vs. short-term consequences, Management, Market, Market needs, Marketing, Nonprofit business, Product, Product development, Profit, Social entrepreneur, Social responsibility, Stakeholder, Voting

PROGRAM SKILLS

Analyzing information, Business planning, Categorizing data, Decision making, Evaluating alternatives, Expressing multiple viewpoints, Graphic presentation, Oral and written communication, Presenting information, Reading for understanding, Weighing consequences, Working in groups, Working in pairs

PROGRAM SESSION

Click on the session titles below to read details of each session.

SESSION 1 | INTRODUCTION TO ENTREPRENEURSHIP

Students are introduced to the elements of successful business start-ups, myths and facts about entrepreneurship, and early product development

SESSION 2 | WHAT'S MY BUSINESS?

Students continue to develop their product or service idea by analyzing various sources of successful entrepreneurial ventures, culminating in their selection of a product or service as the basis of their business plan.

SESSION 3 | WHO'S MY CUSTOMER?

Students examine how market needs and demographics contribute to successful entrepreneurial ventures.

SESSION 4 | WHAT'S MY ADVANTAGE?

Students learn the importance of intentionally selecting and applying competitive advantages to an entrepreneurial venture.

SESSION 5 | COMPETITIVE ADVANTAGES

Students apply competitive advantages to entrepreneurial ventures.

SESSION 6 | ETHICS ARE GOOD FOR BUSINESS

Students learn to anticipate ethical dilemmas and consider consequences in making ethical business decisions.

SESSION 7 | THE BUSINESS PLAN

Students apply the six elements of successful start-ups for their products and services.

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